Running An Underground Death Metal Music Record Label

My first injection of Extreme Metal Music was back in 1985, i was 13 and a Metallica – “Ride The Lighning” cassette crossed my paths (Yes back then that was considered Extreme). I remember being at home alone with my crappy old “Ghetto Blaster” (that ‘ate tapes’) and fascinated at the cool “Electric Chair” cover art, it was at that moment within the first 30 seconds of “Fight Fire with fire” that my life would no doubt be set down a new path and Extreme Death Metal Music would be my fate. I remember being blown-away and scared shitless at the same time. The shear aggression and speed of the music was unlike anything i had ever heard (remember this was 1984 and i was 13 and Def Leppard was about the heaviest i had ever heard) and it was that very song that forever changed my life (thanx James) and led me to investigate this style of music even more. Bands like Slayer, Venom, Possessed and Death became the metal music that “Got me thru the day”

Well, the year is now 2008 and even though Metallica’s “Ride The Lighning” is still one of my top 20 favorite albums of all time, Extreme Metal Music is like drugs, one is too many and a thousand is not enough. The need for faster, heavier, more brutal and intense music dosages becomes the addiction. In today’s world of Extreme Metal Music – Metallica would probably be considered choir boys.

I guess it’s time to talk about what this article is actually about… running an underground Death Metal Record Label. First off, running an underground death metal label like this usually means running it from your parents basement, or if your a grown man who just can’t seem to grow up, your running it from your own basement and are constantly having to remind your wife, “would you rather me be here at home with you wasting all our money, or at the strip clubs wasting all our money). Truth be told probably 90% of Death Metal Record Labels that exist do it for the pure love of the music and do it on top of working 40 – 50 hours a week doing something that actually makes money, and to those who continue to do it while investing their own money and risking their marriages and relationships i raise my Corona and “Cheers You!”… But that’s just what Extreme Metal does to people, there is a devotion to it, there is just this undeniable force that encapsulates you… it’s likebeing in a gang… a really large gang!

I work for a small record label CDN Records, a basement run 2 person operation managing over 2000 Extreme titles in the genres of Death Metal, Brutal Death Metal, Melodic Death metal, Grindcore, Goregrind, Black Metal, Thrash Metal and more. The other person involved again and actually the one who started the label, a grown man like myself in his late 30’s obsessed with metal music in it’s most extreme form and probably the biggest “Death” (the band) fan you will ever meet. He started the label over 15 years ago, originally called “Civilian Death Network”, but after 9-11 it was apparent that we needed to change the name, hence (CDN Records). The label started out mostly as a “Tape Trading” network trading various Death metal bands demos with other Death Metal music fans around the world, and back then without the internet and low-cost’s of producing cd’s the cost involved could bankrupt most people. Most of us doing this tape trading stuff usually spent every last extra penny we had, we begged borrowed and stole just so we could pay for postage.But with the advent of the internet and the ability to manufacture “CD’s” cheap the label was able to evolve into a full-blown record label, signing and releasingbands.

Currently we have over 15 of our own titles, and what we do is trade our titles with other Extreme Labels around the world which increases our distro catalogue. It’s a great system, and its probably the only form a music in the world (that i know of) that operates like this… again reminding me of the bond and devotion to Extreme Music us “Metalheads” have. It’s like there is no competition between all Underground metal labels, we work together to create an even larger network. Its and even better deal for alot of the bands in the Death Metal, Extreme Music genre. We have taken bands who would never have been able to get their music on a cd let alone shipped out and into the hands of metalheads around the world… and that’s a great feeling and what fuels us to keep going.

Although, we first do this for the love of Death Metal music, we definitely work very hard at trying to get “Death Metal Music” to pay the bills. How much better could it get? promoting the music you love and making a living do it…

Tips for staring your own Death Metal Record label:
1. Find a band that you really like and has already recorded their own full-length cd (This saves you money)
2. Sign the band to a simple distribution deal, you press 1000 copies and give the band a few hundred copies (most death metal bands will jump at the chance for this)
3. Get yourself a simple web site and the ability to sell your product online.
4. Spend countless hours surfing the internet looking for other small Extreme Death Metal labels… create a long list
5. Contact all the labels you found online and ask if they do “Trades”, usually trades are based on a point system you’ll figure that out quick.
6. Most labels will trade 3-5 copies to start, trade with 100 labels you now have 300-500 titles to add to your web sites online catalogue
7. Don not take more than 10 copies of any one title… 3-5 at most
8. Promote online, Promote Online, Promote online… forums, blogs, myspace etc etc.
9. Repeat steps 1 thru 7 once you have no more of the original 1000 cd’s you pressed, of the cd traded well press the same release, if you struggled
to get other labels to take it on trade, search for a new band and try again.
10. You will be very lucky to sell more than a few thousand copies of any 1 Extreme Death metal cd, Grindcore cd or Black Metal CD (unless you happy to get lucky enough to sign the next Cannibal Corpse or Cradle of Filth) release so don’t get frustrated, the key is to
build your online catalogue with 1000’s of titles to chose from and enjoy the fact that you are now promoting and selling 100’s of Extreme Metal bands.

Don’t Get Obsessed With Web Site Traffic

How to convert visitors into customers

Most Web site owners have an overriding obsession with getting “site traffic” – in other words, getting more people to visit their Web site. It’s as if getting more visitors will automatically mean more customers, and hence more money.

But just getting more visitors doesn’t necessarily mean that you’ll increase your profits. In fact, in many cases, it’s almost exactly the opposite, because getting new visitors can be very expensive.

Step into the shoes of a typical Web surfer …

What happens when somebody is looking for something on the Internet?

Assume this is somebody who hasn’t heard of you before (otherwise they would just type your Web address directly into their Web browser, or click a link in their Favorites collection) and hasn’t already found a supplier (otherwise they would go directly to that supplier’s Web site).

So they fire up a search engine like Google and type in some words about your product or service. They typically get thousands – and sometimes hundreds of thousands – of search results.

With luck, your Web site is in the first three pages of listings. Research shows that most Web surfers don’t go past the first three pages of listings, and will almost invariably go for results on the first page.

Actually, it’s not a matter of luck – it’s all about careful search engine marketing to make sure that you’re on the first three pages.

This usually means one of two things: Either you “optimize” your pages using various special techniques to make sure that Google lists you on the first page; or you pay Google to show your advertisement on the page.

Both of these are valid marketing strategies, but both of them involve some work and expense on your part.

If you sell a commonly-available product or service, you could find yourself competing with hundreds of other suppliers, and this becomes a time-consuming and costly exercise. Remember that all these other suppliers are also fighting for placement on the first three pages.

So it’s a very competitive environment.

And I’ve only talked about a very small part of Internet marketing – that is, search engines. There are literally hundreds of other techniques for bringing visitors to your Web site, including: Publishing articles, exchanging links, Web rings, banner advertising, sponsorship, media releases, e-zine advertising, and so on.

But of course the more of these you pursue, the more you lose focus – not to mention time and money!

More importantly, even if you do get these people to click on a link in Google and visit your Web site, it’s another task in itself to convince them to buy from you. You have to overcome all their objections, fears, concerns and natural resistance to making a commitment.

The Internet is the least-trusted selling medium in history, so don’t expect to get a flood of customers, even if you do happen to strike it lucky and get a flood of site visitors.

I know that I’ve painted a pretty bleak picture of Internet marketing. So I’ll assure that you I’m not against doing any of these things. They are all valid, and can all bring qualified new prospects to your Web site – and hence to your business.

My point is that you shouldn’t think only about getting new visitors to your Web site.

What’s the alternative?

What if you could bring people to your Web site with little or no cost? And what if those people automatically trusted you? And they had already convinced themselves that they were willing to make a commitment and buy your products or services?

Would that interest you? I bet it would!

But where can you find those people (I hear you cry)?

Easy – they are your own customers!

Yes, I’m talking about the people who have already bought from you in the past. I’m suggesting that you spend at least as much time on using your Web site to provide a high level of service to your existing customers and clients.

After all, it’s so much easier to sell to existing customers than to find new customers. Look at the advantages: They know (and trust) you, you can reach them easily, you can sell them additional services that complement what they’ve bought already, and you’ve already established a business relationship with them.

I know that this seems obvious, but most Web site owners miss this point. They spend all their time and effort marketing their services to strangers, while ignoring the gold mine of potential riches in their own backyard.

And, by the way, I’m not talking only about customers who buy from your Web site. I’m talking about all your customers.

So how do you put this into practice?

Provide additional value on your Web site that’s exclusively for your clients and customers.

One way to do this is to build a special password-protected “clients only” area on your Web site.

An example will make this clear…

Suppose you operate a book shop in a shopping centre. As part of your marketing, you do all the usual things: Book sales, author signings, seasonal offers, loyalty card with discounts for frequent customers, and perhaps even a mail order catalogue.

But every other book shop is doing the same thing, and the big book chains are doing it on such a big scale that you can’t possibly compete with them.

What’s the solution? The answer is that you don’t compete with them! Instead of taking them on head-to-head in a fight that you can’t possibly win, you give your customers a boutique solution that your competitors aren’t offering.

Here’s how …

As part of your customer loyalty program, you give every customer access to a password-protected area of your Web site. In that area, you could offer:

* Book reviews of new releases
* Advance notice of books coming into the shop
* A discussion forum, where other customers can provide their comments on books they’ve read recently
* A rating system for new books, where customers “vote” on their favorite books
* A method for customers to get in touch with each other to form book clubs
* Advice on how to set up and operate a book club successfully
* Discount vouchers on future sales
* Expert advice and comments (from you) in response to customers’ questions
* … and much, much more

The possibilities are endless, and I’m sure you can get a handle on how to adapt this idea to your own business.

You’re providing so much added value that customers can’t help but remain loyal to you.

And the key is that by doing this on your Web site, it becomes a “self-service” offering for your customers, so it takes up very little time, effort and money on your part.

Take another look at the example above, and go through each of the items I’ve listed in the customers-only area. You’ll discover that most of them require only a single up-front effort to get going, and then they run themselves automatically. A few of them involve on-going work (such as the news of updates and new releases), but even then the time investment is small.

Getting started

So how do you get started with setting up a password-protected area on your Web site?

The first step is to make a list of all the things that you could offer to existing customers – just like I’ve done in the example above. Step into your customer’s shoes and ask yourself what would make the experience really special for them.

A word of warning: Be careful not to self-censor here. In other words, don’t discard an idea just because you think it might be too expensive or time-consuming for you to offer. When you talk to an Internet consultant, you might be surprised at how little in costs.

The next step is to talk to a professional Internet consultant. Yes, you could set it all up yourself, but it does involve some technical work beyond basic Web design. So it’s much better to talk to somebody who can see the full picture from a technical viewpoint.

We’ve worked with many businesses to build this sort of system, and our experience is that this can be a very profitable part of your business.

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Wholesale Catalogues: Why You Should Publish One

Wholesale catalogues are great selling tools, even in the Internet age. While most people conduct their research and buying online, many people still prefer a printed wholesale catalogue, or simply might lack online access. For example, many owners of small clothing stores do not have time to surf online, since they are often a single person operation. If the owner of the shop has your catalogue in the store with her, she can browse through its pages when things are slow. Even if she is not initially interested, she might change her mind after a few times looking at its wholesale offerings. This is even truer for flea market and swap meet vendors who are constantly on the road, and have minimal online access. Another advantage of a hard copy catalogue is that it will stay in the hands of your customer for a longer period of time than a web site which he can simply navigate away from. Studies have shown that online shoppers make a decision whether to stay on the site within the first 10 seconds. So imagine that even if you have great wholesale products, but the store owner does not like the layout of your web site, you will lose her attention. But on the other hand, even if she does not like the layout of the catalogue, she might peruse through it simply because she is looking for something to read during her downtime.

A wholesale supply catalogue can also be kept as a future reference point by the retailer, and an order can result weeks, or even months after it is initially received. Printed material can also be shared and passed around to various other resellers, extending the marketing reach of your items. A catalogue can also give your business a great deal of credibility. Printed material conveys a message of stability, since the actual printed pages can be physically held by the reader. This is the reason why many online retailers, including Amazon, use printed media to market their online sales. Established e-commerce players understand the need to reassure conservative shoppers that they are credible businesses that will deliver what they offer.

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Product Catalogues and Related Benefits on Online Media Promotion

Catalogues can be considered as one of the best podiums for both manufactures and suppliers to podcast their varied products and services ably to the online audience. Keeping in mind the present scenario we can say that these catalogs are gaining popularity at a faster pace. It is all because these are the most lucrative medium of advertising online, besides being one of the most thriving.

Howsoever, it does not mean that only showcasing of a product catalogue would help your business to sell the desired products and services. It has to be eye-catching, with well-organized information as well. Well, a well-organized, engaging and well-formatted product catalogues are more likely to leave a long-lasting impact than a plain one with inadequate details.

Catalogues can be used in different ways by businesses across the globe as explained below:

1) First and foremost thing that is the product catalogs can be exhibited on the company’s website or online store, whichever way it suits you. This way the online visitors can visit your website and look through the range of products offered by you.

2) Moreover, you can even send this specially designed product catalogue to the business directories where they can be looked through by the wholesalers and retailers from different parts of the globe.

3) You can also e-mail these product catalogs to your probable buyers in the through e-mail marketing tool.

Therefore, the usage of a product catalogue can be exceptionally favourable for a business provided used in a better way. Some of the most important advantages of having a product catalogue for your online web store are mentioned as below:

1) The prime aim of any business is to capitalize on more and more sales and to maximize the return on investment. Since, through product catalogues you can easily put on display not only your business information, but also about products and services that your company is offering. This will surely help you in generating more and more sales orders easily.

2) The prospective web visitors and probable buyers can use these product catalogs as a valuable search tools. These product catalogues are designed in such a way that they can be very easily accessed over online business directories. Here, the soon-to-be buyers can look for products and services. And select the product or service of their preference and straight away place an order.

3) These product catalogues help the buyers to get more up-to-the-minute information and price quotations. It not only saves their valuable time, but also helps them in keeping away from the trouble of calling the seller’s office and probing about the price.

In the end we would like to close by saying that there is no doubt that product catalogues are very helpful in online media promotion. The consistent usage of these product catalogues has recently emerged as one of the most indisputable ways of promoting your products, services and business for making lucrative profits and evolving your business even in the toughest competition.

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Create Interactive Catalogue by Uploading Pdf File With

Create Digital Catalog with with Stallion Publishers® is Next Generation Digital Publishing Service platform that helps clients market and distribute print materials in easy-to-read digital editions via Internet using only a standard Web browser! All digital publications are compatible with any browser on PC, Mac and on 3G/4G mobile devices like Apple’s iPhone, iPod and iPad, Windows HTC using built-in browsers like safari, Opera. If you want to distribute your publications including catalogs, brochures, magazines, newsletters or any pdf document around the world with in seconds , Stallion Publishers® will convert your printed publication into an online edition, also known as a digital magazine or e-magazine. Stallion Publishers® helps publishers provide digital versions of their magazines, catalogs, travel and other collateral. BENEFITS Create low cost online magazines, brochures and catalogs Lower printing, distribution and business costs Drive traffic to your website Increase advertising revenue Increase your circulation using a fully searchable edition Simple, Easy to Use magazine viewe Create Unlimted hyperlinks inside your publication. Link each product to product page on your website. Real-time statistics. See who is reading, see reader’s country, state, city. See where readers clicked the most. Go “Green” by reducing Waste. Save Paper-Save Trees Digital Publication Features included with digital magazine: High-Resolution Conversion with vector graphics details intact Accessible on any PC or Mac computers around the world Digital magazines are accessible on latest mobiles phones (iPhone, iPad and 3G/4G/Wifi enabled devices). Build for apple’s safari mobile browser, It will also work on latest windows, android touch devices. No App required to view publications. Hosting and Maintenance of your publications Merge digital publication in existing layout of your website Host on your own website for life Tiny Thumbnail Page Flipper for your website Create archives of all issues Linked Table of Contents Embed in Unlimited websites or send link in mass email Search any keywords in digital Publication with text highlight feature Details Search Engine Visibility – Google and Yahoo Details 300% Page Zooming with sharp fonts Details Enable/Disable Page Printing Details Send Publication link to your friends Details Pages (Thumbnail) View Details Share via Email Share on Social Networks like Facebook, Twitter, MSN Spaces etc. Details Zoom Control (Zoom in/out) Readers can Download PDF from Interactive Publication Details 24/7 Live Support on Chat and Phone Backend Dynamic Control Features for You: Add URL, Email and Page Jump Links Details Add Audio, Video or Youtube Videos inside pages Details Create Table of Contents Change Color Theme of viewe Change Page Titles for SEO Edit Page text for searching and SEO Protect Your PDF with Password Protect Interactive Publication and Create Subscribers Manually Sell Ebooks and Magazine Subscriptions with Paypal Branding Options Custom Brand Name/Logo – We can add your brand name instead of Stallion Publishers’s brand. To create digital catalog, Digital Magazine, Digital Brochure or convert any pdf to online interactive publication with page flip effect visit Published at:

Relevance of Catalogue in Direct Mailing Service

Direct mailing service is one of the important aspect of marketing for a reputed direct marketing company. Direct mailing service is still major factor in your cost effective marketing campaign. Direct mail marketing service is great tool for businessmen and direct marketing company across the globe to deliver a message to their potential customer. In fact many companies revolve their direct marketing campaign around good catalogue marketing. Direct-mail print catalogs are one of the best ways to make consistent sales in volume. Though many people thinks that catalogues are out of fashion and no more use for direct marketing company. Digital revolution in the form of blackberry and I-phone has decreased the importance value of catalogue. But according to many marketing experts you can not written off importance of catalogue in direct mail marketing service. Still catalogues are invaluable and important in direct marketing. So the bottom line is you can hate catalogues or you can love catalogues, but you can not ignore catalogues. So let’s see how you can make your catalogue more pro-customer as well as attractive. They say a book can judge by its cover. A same thing applies to catalogue. Attractive catalogue cover is half battle won case. First impression is last impression. Catalogue cover creates that first impression for you. Large images and bold headlines of your current achievement or product on cover page can create fantastic first impression. Your customer should get hands on information about your products through your catalogue cover page. There should be a similar pattern in page lay out and graphics into catalogue design. Consistency of layout should be there through out the catalogue. It should be a signature written all over of your style and layout. When your potential customer opens attachment of catalogue he/she should recognize your style instantly. The page layout should become your style statement. But don’t go overboard with big fonts and dark designs. Sometimes it can hurt your campaign. Don’t use more than 3 fonts. If you are using a different font on different page it will become nightmare for your potential customer. Choose any suitable color and make it your signature color. Rather than using 2-3 colors on catalogue just use one color. Use of black and white will be a marketing hara-kiri. Full color catalogue is a sign of professional and quality direct mailing service. There is one more thing you have to remember if you are using catalogue as a marketing tool. Don’t overload your catalogue with information. It should be a balance between creative lay out and content. This balance is a sensitive thing. Overload of only content can harm harmony in the balance. Direct mailing services must be careful while packing of catalogues. Messed catalogue could create a negative impression about your product. If business is a battle you have to fight with every weapon in your armory. Though for many catalogues has become thing of past, still it has importance in overall marketing process. Use this cost effective and yet relevant tool to market your product and enjoy rich dividends. Catalogue is your tool to enhance your product visibility. Published at:

Catalogue Shopping For The Perfect Cookware For Your Kitchen

Are you in the market for cookware? Are you also a person who maintains a very full schedule — do you find yourself trying to juggle the demands of work and family? Have you essentially concluded that you simply do not have time to take up an extra activities, even something which might seem simple on the surface like looking for and finding the perfect cookware for your home kitchen. If that is the case, all is not lost. There are options available to you that will permit you to purchase the type of cookware items that will best meet your needs — and you will not need to unnecessarily overload your own schedule in the process. One option that you will want to consider in your hunt for cookware when you are living life on a tight schedule is catalogue shopping for cookware for your kitchen. When it comes to catalogue shopping for cookware, you do have a number of options available to you. For example, if you are interested in high end cookware products for your kitchen and for your home, there are now some wonderful merchants that market their wares through catalogues. At the other end of the spectrum, if you are a person who wants to save money, if you are living on a more restrictive budget, there are now some excellent companies that sell a wide array of different cookware and kitchenware products via catalogues. In addition to companies that market their wares exclusively through catalogues, many major retailers in the brick and mortar world now also market their own inventory of products through catalogues. When shopping through catalogues, most companies now charge only a minimal fee for shipping and handling. Indeed, in some instances, if you purchase over a minimum amount of products, products that cost over a minimum amount of money, the catalogue vendor will charge you nothing additional for shipping and handling. In addition, most catalogue companies also provide you with a toll free number through which you can phone a catalogue merchant and order those cookware products that you desire at no additional charge to you. Finally, catalogue shopping allows for you to purchase products with a guarantee. In other words, if you receive the product and are not satisfied with what you obtain when you receive the product, you can return the cookware purchased — the merchant paying the return shipping. Published at:

Barbeque Grills Catalogue Shopping

Many manufacturers use every marketing technique that they can find to get their product into the hands of buyers. Some of these companies have found that barbeque grills catalogue shopping is a preferred method for people to use when they want to see pictures, and descriptions of barbeque grills. Other retailers use barbeque grills catalog shopping guides as their only method of sale and they have prospered through their niche in the barbeque grill market. Shoppers seem to enjoy having a ready reference guide to keep in their home of all types of grilling equipment and accessories that they can refer to any time of the day. The barbeque grills catalogue shopping guide gives shoppers other outdoor entertaining products that their family will enjoy throughout the years. In the barbeque grills catalogue shopping guide is a wide assortment of grills for the home. There are smokers, cooking accessories and replacement parts listed in these barbeque grills catalogue shopping guides too. With one handy guide in their hands, homeowners can browse at their leisure without having to access the Internet, or get in their car and visit shopping malls and local retailers and be greeted by numerous salesmen in the process. With this barbeque grills catalogue shopping guide, they could look at all of the features that were available to them. Some of the grills inside the barbeque grills catalogue shopping guide feature domed lids and a propane tank heating source. Others in this handy guide were far too big, for what the homeowner needed in a home barbeque grill because they were large enough to be used by commercial retailers at swap meets and road shows. The homeowner particularly liked the technical information that was available on all of the grills he viewed in the barbeque grills shopping catalogue. With this information in hand, he was able to form a mental picture of the barbeque grill and how it would look on his deck, where he planned to entertain people during the Summer’s months. Some of the barbeque grills were portable and others in the barbeque grills catalogue shopping guide were floor models that had stainless steel surfaces, a range lid that moved on a smooth axis mechanism, and featured a different number of grill burners on the right and left of the grill cooking area. After reviewing all of the features of the models he found in the barbeque grills catalogue shopping guide, he noticed the accessories that came with one particular model. This model featured a thermometer, seasonings and flavoring, and included woods and pellets that he could use to smoke meat if he had the inclination to do so. He had not noticed that feature when he first looked at the barbeque grills catalogue shopping guide. There were cleaning and protection products that would help him keep his barbeque grill looking new and performing like brand new after many years of use. This barbeque grill featured a grill cover to that extended over all metal parts of the barbeque grill. With all of these accessories, he could not pass up this deal, and within 5 days, a delivery truck placed his barbeque grill on his back porch. Published at:

Lia Sophia Jewelry Catalogue

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