Wholesale catalogues are great selling tools, even in the Internet age. While most people conduct their research and buying online, many people still prefer a printed wholesale catalogue, or simply might lack online access. For example, many owners of small clothing stores do not have time to surf online, since they are often a single person operation. If the owner of the shop has your catalogue in the store with her, she can browse through its pages when things are slow. Even if she is not initially interested, she might change her mind after a few times looking at its wholesale offerings. This is even truer for flea market and swap meet vendors who are constantly on the road, and have minimal online access. Another advantage of a hard copy catalogue is that it will stay in the hands of your customer for a longer period of time than a web site which he can simply navigate away from. Studies have shown that online shoppers make a decision whether to stay on the site within the first 10 seconds. So imagine that even if you have great wholesale products, but the store owner does not like the layout of your web site, you will lose her attention. But on the other hand, even if she does not like the layout of the catalogue, she might peruse through it simply because she is looking for something to read during her downtime.
A wholesale supply catalogue can also be kept as a future reference point by the retailer, and an order can result weeks, or even months after it is initially received. Printed material can also be shared and passed around to various other resellers, extending the marketing reach of your items. A catalogue can also give your business a great deal of credibility. Printed material conveys a message of stability, since the actual printed pages can be physically held by the reader. This is the reason why many online retailers, including Amazon, use printed media to market their online sales. Established e-commerce players understand the need to reassure conservative shoppers that they are credible businesses that will deliver what they offer.
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